Sony 2010 Annual Report Download - page 16

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13
With these initiatives and many more, Sony has taken
decisive steps to fulfill the promise of the Sony total
experience—differentiating, as well as connecting,
our products with stunning design and cutting-edge
technology, providing unique network services and
content, and embracing open platforms. We aim to
establish a more intimate and rich relationship with the
consumer, thus increasing the value and desirability of
Sony products, as well as that of the Sony brand overall.
Sony is also fully committed to putting its innovative
spirit and technological expertise to use to help solve
environmental challenges, from our long history with the
development of superior rechargeable battery technol-
ogy, to our highly successful program to take back our
own products for recycling, all to provide our customers
with the environmentally conscious products that they
are asking for. Sony has also recently announced a new
set of Green Targets, where we will strive to lower every
product’s power consumption by 30 percent versus
2008 levels, with a long-term goal of achieving a “Zero
Environmental Footprint”.
We know what we must do. We must develop the
game-changing products, technologies and services
that will excite our customers and deliver entirely new
entertainment experiences. We must increase our
speed to market with desirable and competitively
priced products and services. And we must meet the
aggressive financial targets we have set across all of
our businesses, while maintaining integrity in everything
we do, and conducting our business honestly and
responsibly.
Collaboration across the Sony Group is stronger
than ever, and our drive to transform this company is
real and already delivering results. With Sony’s ability to
turn ideas into reality, and belief that anything we can
imagine we can make real, I am confident that Sony will
succeed and bring value to our shareholders. On behalf
of the management team and all of the employees at
Sony, I thank you for your continued support.
May 31, 2010
Howard Stringer
Chairman, CEO and President
Representative Corporate Executive Officer