Sony 2010 Annual Report Download - page 41

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38
In comedy programming, Sony Pictures’ Community
debuted on U.S. broadcast network NBC in the fall of 2009,
and the network put in an early order for a second season.
SPT also developed The Big C, which has been ordered by
the cable channel Showtime.
Internationally, SPT’s global channel network includes
122 channel feeds in more than 140 countries reaching
approximately 435 million viewers worldwide. The unit also
has licensed proprietary television formats in approximately
75 countries around the world, and produces scripted and
unscripted local-language programming such as the hit Who
Wants to Be a Millionaire?.
Multi Screen Media Private Limited, SPT’s joint venture
television networks business in India, became the official
broadcaster, on its SET Max channel, for the renowned
Twenty20 cricket competition, the Indian Premier League
(IPL), in 2008. During the IPL’s third season starting in March
2010, over 140 million viewers tuned in to SET Max, giving it
a number one rating in India across all genres.
Digital Production
Sony Pictures Digital Productions group’s leadership in digital
production, animation and 3D was highlighted with the release
of Cloudy With a Chance of Meatballs. The 3D animated
movie based on the popular children’s book drew audiences
worldwide, bringing in over $200 million in worldwide box
office receipts.
Sony Pictures Imageworks provided the visual effects
imagery and animation for director Tim Burton’s Alice in
Wonderland from Disney this year, and also produced the
majority of the imagery for the movie’s 3D version.
Technologies
A new operating unit called Sony Pictures Technologies
was established in late 2009, dedicated to the identification,
development and implementation of technologies to support
the studio in making movies, television and other content.
One of the biggest initiatives for this new group is 3D.
As Sony divisions around the globe embrace this new
medium, Sony Corporation of America launched the Sony
3D Technology Center on the Sony Pictures Studios lot. The
Sony Pictures Technologies team is responsible for helping
to develop and teach practices to support the creation of
high-quality 3D entertainment, and leverages products and
expertise from across Sony. The Center exposes Sony’s 3D
leadership to new audiences and helps drive the creation of a
critical mass of high-quality 3D content across the industry.
In the fall of 2009, Sony Pictures Technologies expanded
the studio’s post production services by opening a new digital
intermediate facility named Colorworks to serve Sony Pictures
and industry clients in color correction and mastering of 2D
and 3D movies for theatrical and home release. The group
also operates the studio’s Digital Authoring Center, which
began authoring Blu-ray Disc titles in 3D in March of 2010.