Sony 2010 Annual Report Download - page 17

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14
2010: The First Year of 3D Entertainment in the Home.
A new entertainment experience, brought to you by Sony.
A celebrated name in televisions, Sony has also long been recognized for its contributions—both of
filmmaking equipment and technologies—in a wide range of other fields, including broadcasting,
Hollywood filmmaking, computer graphics (CG) animation and sports. In addition to being a top brand
in such state-of-the-art forms of visual expression as digital high-definition (HD) television, Sony
continues to lead the world of 3D entertainment.
Sony is also well known for its wealth of content, including motion pictures, television programming,
music and games. Accordingly, Sony need not simply rely on hardware and related technologies, but
is able to pursue a uniquely Sony approach that leverages its significant software assets to broaden
the scope of 3D entertainment.
Sony’s technology in television and visual expression will mark 2010 as the first year of 3D entertainment
at home.
A steady stream of 3D-compatible products
Beginning in June 2010, Sony will release 3D-compatible BRAVIA™ LCD televisions, to be followed by Blu-ray Disc™
players and home theater systems. Other 3D-compatible products including VAIO™ PCs and digital cameras are slated
for future launch. New offerings such as these will play an important role in the realization of enjoying 3D at home.
Special Feature: Vision—The 3D World by Sony