Sony 2010 Annual Report Download - page 20

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17
The next stage in 3D entertainment.
In 2010, Sony brings a whole new dimension to realism to your home.
The key to 3D home entertainment: Full HD LCD televisions with technol-
ogy that quadruples the frame rate
To facilitate a high-quality 3D viewing experience in the home similar to that available
in a cinema, Sony has developed technologies that enable the reproduction of 3D
images in Full HD on BRAVIA LCD televisions. The application of Motionflow 240Hz—a
proprietary technology that allows for video to be displayed at a frame rate that is four
times faster than conventional LCD televisions—and the incorporation of frame sequen-
tial display, coupled with the wearing of active-shutter glasses, enable the reproduction
of high-quality full HD 3D images.
Starting in 2010, Sony will roll out a wide array of 3D content as well as a broad
range of platforms in addition to BRAVIA LCD televisions, including 3D-compatible
Blu-ray Disc-enabled devices, VAIO PCs and PS3™.
A pioneer in professional-use 3D-compatible equipment
Already a leader in the field of digital cinema, thanks to such products as professional-use
digital cinema projectors capable of high-precision projection at more than four times the
image quality of Full HD, Sony is providing a full range of 3D-compatible professional-
use equipment for production, editing and screening to support the expansion of 3D
imaging and the realization of higher resolution. These efforts will help broaden the
scope of 3D entertainment and could facilitate the transformation of ideas into content
that goes beyond anything we might now imagine.