Target 2003 Annual Report Download - page 10

8
SEE.
SPOT.
SAVE.
While our guests appreciate our fast service, they also
value the fun and friendly Target shopping experience — our
knowledgeable, responsive team members, our pleasant,
inviting stores and the energy, excitement and enter-
tainment produced by our merchandising and marketing
efforts. Fast, Fun and Friendly is how we strive to serve
our guests at Target everyday; it’s also how we live the
Target brand.
Looking Good
The appearance and atmosphere within Target stores
are as integral to the Target brand as our differentiated
merchandising, our distinctive marketing and our fast, fun
and friendly guest service. We are uncompromising in our
standards of housekeeping, unwavering in our commit-
ment to maintain superior in-stock levels and attractive
merchandise presentations, and we annually invest about
$400 million to remodel, expand and update our existing
stores. In 2003, our guest research indicated that focusing
on these details is paying off with our guests, as our guest
survey scores for these attributes were among the highest
in our history.
In 2004, we will unveil the newest Target prototype,
which more effectively conveys category dominance and
value, provides more guest-friendly merchandise adja-
cencies, and offers assortments in key categories that have
been expanded or edited to reflect our guests’ preferences.
In our new Consumables World, additional space is devoted
to high-frequency goods such as pets, paper products,
health and beauty aids and food. Entertainment World
brings electronics, entertainment, toys and sporting
goods together in one fun destination for families and
kids of all ages. And Target Baby, our Mom and Baby
World combines essentials like diapers and formula with
apparel, infant and toddler accessories and furniture.
Our guests have come to expect great looking Target
stores, and we intend to consistently deliver.
SuperTarget SuperTarget complements the tremendous growth
provided by our traditional discount stores and promotes our brand
experience in each store. Like Target, SuperTarget offers a unique,
differentiated general merchandise offering, yet also provides our
guests the added convenience of a high-quality, full-line grocery
assortment. Both stores are focused on delivering fashion and value.
Given the acceptance of this concept by our guests and its financial
contribution to Target, we expect SuperTarget to continue to be
an important element of our growth for many years to come.
Speed Because we under-
stand the importance of time
in our guests’ hectic lives,
we deliberately invest millions
of dollars in systems, team
member training and elements
of store design that offer our
guests greater speed and
convenience when they shop
in our stores.
Value Our commitment to
our Expect More. Pay Less.
strategy remains as strong
as ever. The strength of our
brand reflects our keen focus
on delighting our guests by
successfully balancing our
offering of fashion newness
and differentiation with
outstanding value.