Target 2003 Annual Report Download - page 8

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Buying Time
Guests shop with retailers who offer them what they
want. And in many cases, what guests want is more time.
As a result, we are keenly focused on producing an
in-store shopping experience that is fast and convenient.
In addition, Target and Marshall Field’s have created
Web sites that allow our guests to shop quickly and
easily from the comfort of their own homes. In 2003,
we expanded our online functionality to allow guests to
link their Club Wedd and Marshall Field’s Gift Registries
and to purchase from the world’s largest online gift assort-
ment in a single transaction. This multi-channel approach
to sales and marketing, and smart use of technology,
satisfies a critical guest demand and generates profitable
market share growth.
A Consistent Commitment
Delivering the right balance of differentiation and value
is the cornerstone of our strategy and is inherent in our
Expect More. Pay Less. brand promise. Today, we believe
that we’re right on Target — but we also know we’re far
from finished. Our commitment to delight our guests
with exciting fashions, exceptional convenience and
selection, and superior value means that we will continue
to embrace new trends and pursue new opportunities to
sustain our competitive advantage.
Mom and BabyTarget is an important
destination for expectant and new
mothers. To increase their ease
of shopping, we are now grouping
together their high-demand items
like diapers, formula, infant and
toddler apparel and baby furniture
and accessories.
Movers Target offers guests who are
relocating or moving a broad array of
core household basics, home fashions
and decorative items to make their
transition to their new home a
smooth and pleasant experience.
Wants & Needs Guided by our Expect More. Pay Less. brand
promise, we are unwavering in our commitment to create value
for our guests. We fully recognize that our guests satisfy their
wants through our offering of trend-right merchandise, exclusive
brands and design partnerships …and, that our guests satisfy their
needs with our reliable selection of consumables and commodities,
exceptional prices and fast, convenient service. By maintaining
an appropriate balance in this equation, Target is able to further
strengthen guest loyalty, drive increased frequency and deliver
superior financial performance.
Consumables We’re expanding our
selection of consumables with more
meal and baking essentials, snacks,
beverages and convenience items
such as milk and orange juice —
making Target an even better one-
stop-shop for busy guests.
PharmacyBy offering knowledge-
able, friendly assistance and conven-
ience, Target pharmacies create
added value for our guests. We are
committed to deepening this guest
relationship through improved
communication and faster service.
Frequency Initiatives We have
intensified our focus on items and
categories that drive more frequent
shopping trips and that appeal to
specific guest segments, such as
those experiencing major transitions
in their lives.
Commodities Reflecting our guests’
preferences, we have expanded our
assortment of everyday essentials,
raised the visibility of these items
in our stores and in our marketing,
and established pricing that is both
compelling and competitive.