Target 2006 Annual Report Download - page 10

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• For the 2006 Winter Olympics, we worked with Trenitalia,
the Italian railroad, to create the Target Express. Red-and-
white trains, featuring the Target Bullseye logo, transported
people throughout the Alps during the winter games.
• We were part of Rolling Stone magazine’s 1,000th edition,
which featured a first-of-its-kind back cover ad using lenticular-
graphic technology.
These innovative campaigns help solidify Target’s unique brand
and reinforce our strategic focus on balancing great merchandise
design with outstanding value.
Value in the Cards
Our “Expect More. Pay Less.” brand promise extends to Target
Financial Services, where we focus on delivering financial
products and services that strengthen guest loyalty, drive sales
and generate profitable results. Our strategy is thoughtfully
conceived and executed with the discipline, controls and
expertise of a first-class financial services business, while being
fully integrated into our retail operations.
Our Target Visa Credit Card and the Target Credit Card,
collectively referred to as our REDcard products, provide our
credit-worthy guests compelling reasons to visit our stores more
often and spend more on each visit. Our rewards programs,
such as Target Rewards and Target Pharmacy Rewards, provide
opportunities for substantial merchandise savings while
also driving redemption transactions that are approximately
four times greater than our average transaction amount.
our stores and to our Web site. The expanding influence of
the Internet — with more than three-quarters of all Americans
having access today —is reflected in the growing number of
guest visits to our online circular and our other web-based
resources. This important trend, combined with the decline in
home newspaper deliveries, compels us to look for new and
innovative ways to reach our guests. Our marketing program
continues to incorporate traditional broadcast and print media,
as well as new tactics such as the rollout of our in-store network
called Channel Red, the delivery of direct mail catalogs to our
best guests, and the refinement of our Target Mail program to
increase its productivity.
In 2006, we continued to deliver the style, boldness and
innovation that are inherent elements of our marketing strategy
— generating buzz and enhancing our brand positioning.
For example:
• We launched a nationwide branding effort with the color red
by dominating the advertising in train and subway stations
in strategic markets, by introducing the first interactive board
in New York’s Herald Square subway station, and by
partnering with Saturn to sponsor an all-red Internet-based
scavenger hunt, with the top prize being a new SKY roadster
painted in exclusive Target Red.
• We introduced our third GO International collection, featuring
Paul and Joe designed by Sophie Albou, with a pop-up
boutique in Los Angeles that attracted celebrity guests and
Hollywood-style attention.
EXPECT MORE. PAY LESS.
Financial Services
Our REDcard products are integral to our core retail
business and help to strengthen our guest relationships.
By offering this convenient payment alternative in
conjunction with programs such as Take Charge of
Education (TCOE) and Target Rewards, we are building
stronger guest loyalty and delivering meaningful,
incremental value to our guests.