Target 2006 Annual Report Download - page 13

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11
from our comparable store sales, to continue generating a
double-digit, top-line increase and profitable market share gains
for the foreseeable future.
Best for Our Guests
To deliver on our goal to provide Target guests with an out-
standing shopping experience on each visit, we work diligently
to maintain the physical attributes of our stores and preserve
the integrity of our brand through new-store construction and
remodels of existing stores. In addition, to keep our stores fresh
and exciting for our guests over time, we introduce a new store
design every few years that represents an innovative and more
efficient concept for delivering our “Expect More. Pay Less.”
brand promise to our guests. We believe that incorporating great
design into our stores— making them inviting, easy-to-shop,
clean and bright—is as important in sustaining our competitive
advantage as maintaining the right balance of differentiation
and value in our merchandising.
“The challenge for Target
remains pretty much the same
as it’s been throughout the past
decade: remain competitive on
price while exceeding consumer
expectations on trend-right
exclusive merchandise offerings.
… It’s a time-honored balancing
act, one that Target seems to
have mastered.”
—DSN Retailing Today, December 11, 2006
EXPECT MORE. PAY LESS.
Guest Experience
Our commitment to please our guests is at
the heart of our strategy and inherent in our brand
promise. Through our innovative merchandising;
Fast, Fun and Friendly team; in-stock reliability; and
devotion to clean, inviting, convenient stores, we
demonstrate our commitment to superior guest service
and strive to deliver a consistently outstanding
experience for Target guests.