Target 2006 Annual Report Download - page 8

6
Expanding Appetite for Convenience
In addition to Target’s focus on great quality, exceptional value
and unique products to surprise and delight our guests, Target
is also committed to providing our guests with increased
shopping convenience through our growing selection of food.
We continue to expand our food assortment in our general
merchandise stores as well as add new SuperTarget locations.
And, through our frequent introductions of new owned-brand
products, we continue to increase our food penetration and
reinforce our promise of quality, freshness and value. During
2006, we introduced a number of new premium-quality items
from Archer Farms, including imported pasta and frozen pizza,
frozen entrées, all-natural breads, organic coffee and snacks.
We expanded our assortment in Market Pantry, including frozen
seafood, cheese, Mexican food, bread, cookies and crackers.
We also continued to grow our Choxie line of gourmet
chocolate, our differentiated Wine Cube and our Sutton &
Dodge restaurant-style, choice Angus beef. In addition, to better
serve our guests, we have developed unique solutions for more
convenient meal preparation such as Sutton & Dodge heat-in-
the-bag roasts, and continued to increase our offering of organic
and natural foods.
By increasing our selection of fresh, affordable food and meal
solutions, and remaining focused on delivering a pleasant and
convenient in-store experience, we continue to give our guests
more reasons to make Target their preferred shopping destination.
Design, Development and Sourcing
Bringing our brand to life for our guests requires a coordinated
effort throughout the company including marketing, merchandising,
product design and development, sourcing and our store teams.
To ensure that we stock our shelves with trend-right, high-quality
products at competitive prices, we have built a strong internal
product design, development and sourcing infrastructure with
advanced technical design capabilities and strong manufacturing
and supply chain partnerships. We continue to invest in Target
Sourcing Services to strengthen our global sourcing resources
and capacity and maintain our position of trend leadership. By
leveraging these capabilities, we are able to increase our speed
to market, assert more control over our brand and consistently
offer the design and originality that our guests expect.
Target’s focus on innovation extends beyond the products
we sell. In 2005, we launched ClearRx, a new pharmacy bottle
design. More recently, we introduced a newly designed shopping
basket, and we are also currently testing a complementary design
for a new shopping cart. Each of these items underscores the
importance of great design to Target’s brand and demonstrates
how we continue to infuse innovation and continuous improve-
ment into all aspects of our business.
EXPECT MORE. PAY LESS.
Mom & Baby
Through our Mom and Baby world, we offer a broad
range of merchandise designed to meet the needs
of expectant and new mothers—and by offering all of
these assortments in one convenient location, we
continue to make the shopping experience even easier
and faster for these busy guests.
EXPECT MORE. PAY LESS.
Archer Farms
We continue to delight our guests by expanding our
assortment of owned-brand products. Through this
increased offering, we are able to deliver the excitement,
freshness and premium quality our guests have
come to expect from Target — all at prices well below
comparable nationally branded products.