Target 2006 Annual Report Download - page 7

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5
Merchandising and Sourcing
For more than a decade, our “Expect More. Pay Less.” brand
promise has been the cornerstone of Target’s guest-focused
culture and strategy. In particular, our merchandise assortment
embodies this brand promise by delighting our guests with
unexpected quality, design and value. Through our broad
selection of competitively priced consumables and commodities,
combined with our offering of unique and affordable home and
apparel fashion, Target strives to attract more guests with
greater frequency and to give them added reasons to spend
more on each visit.
Exclusive Designs and Fashion Innovation
In our general merchandise assortment, Target offers newness,
excitement and affordability to our guests through innovative
design partnerships, signature national brands and high-quality
owned brands. During 2006, we introduced a number of new
merchandise initiatives to maintain our freshness and relevance
to our guests:
• We launched GO International, a series of limited-edition
apparel collections featuring high-fashion international
designers such as Luella Bartley and Behnaz Sarafpour;
• In Home, we rebalanced and remerchandised our assortment,
introduced Target Casual and Contemporary Home, and
relaunched the Waverly brand. We also enhanced our in-store
presentation with endcap displays of larger furniture pieces,
introduced Room Essentials and upholstered seating, and
expanded our home furnishings assortment on Target.com;
• We significantly reinvented our Bath and Body assortment.
Specifically, we added several brands typically found only in
U.S. and European specialty stores, and expanded the
presence of other brands, such as Boots, a line of premium-
quality cosmetics and skin care products;
• And, in Electronics, we increased our offerings of LCD and
other flat-panel TVs, portable audio electronics and high-
quality digital cameras and introduced convenient extended-
service plans at an exceptional value. We also supported the
launch of new video gaming systems through our assortment
of hardware, software and gaming accessories.
Each of these initiatives underscores our promise to our guests
and reinforces Target’s “Expect More. Pay Less.” brand.
Expect More.
Pay Less.
Our unique approach to superior design and exceptional value,
combined with the consistent execution of our strategy, helps us
create the excitement Target guests expect and the shopping
experience they love.