Yahoo 2003 Annual Report Download - page 12

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Mobile
Yahoo! Messenger provides a platform for instantaneous
communications for personal and business users. Users can Through paid arrangements with leading wireless carriers
interact with friends and family on a real-time basis while around the world, Yahoo! Mobile makes a range of Yahoo!
customizing the experience via features such as IMViron- products and services available through wireless phones
ments– which allows users to change the messaging and PDA’s. Customers can access a variety of Yahoo! ser-
window background, animated emoticons, video Web vices for free, including email, instant messaging, and a
cams and integrated mobile messaging. For a fee, Yahoo!’s wide range of information offerings on their mobile
Enterprise Edition Messenger extends the benefits of this phones via wireless-specific browsers. Yahoo! also allows
instant communication to the workplace by adding an consumers to receive mobile alerts on a wide variety of
enhanced level of security and centralized administrative interests from sports scores to breaking news to weather.
control. This service was formerly part of our Enterprise In 2003, Yahoo! launched a number of innovative mobile
Solutions business along with Yahoo! Portal Solutions and features including PC-to-SMS (Short Message Service)
Broadcast Solutions, which provided communications messaging and Yahoo! Mobile Photos.
solutions to help businesses more easily aggregate and dis-
tribute business critical information and interact with their Affiliate Services
target audience. During 2003 we reduced our Yahoo! We offer pay-for-performance advertising, paid inclusion
Portal Solutions and Broadcast Solutions efforts and reor- and algorithmic search services. These services connect
ganized Enterprise Edition Messenger into the Communi- advertisers and potential buyers through our network and
cations and Consumer Services group. our affiliates’ Websites, networks of Web properties that
have integrated Overture’s search service into their Web
Yahoo! Photos makes it easy for a user to upload and pages. These services include:
store pictures, as well as share them with friends and fam-
ily for free. For example, Yahoo! users can now view their •Pay-For-Performance – including Precision Match
pictures with a friend instantly using a specially designed and Content Match;
Yahoo! Photos IMVironment. Users can also order prints
with the click of a mouse as a premium service. •Paid Inclusion and;
Our online Communities help users build and manage •Algorithmic Search.
relationships and includes properties such as Yahoo!
Groups, Chat, Member Directory, and Message Boards.
Pay-For-Performance
Yahoo! Groups gives users a convenient way to connect
with others who share the same interests and ideas Precision Match or keyword search prioritizes search
through a Website and email group. results by the amount the advertiser has bid for place-
ment. Advertisers are listed in the search results on our
Personals
network and also on our affiliates’ networks in descending
order of their bid, with the highest bidder appearing as
Yahoo! Personals allows users to post a profile and search the first search listing in the search results. Bids may be
for others with whom to communicate for free. Users can expressed either as the amount the advertiser pays each
also send short one-time messages to others in the com- time there is a click on the advertiser’s search listing or as
munity to communicate their interest without charge. the maximum amount the advertiser is willing to pay for
With a subscription, Yahoo! Personals’ users can email and a click on the advertiser’s search listing. Advertisers pay
use Yahoo! Messenger to communicate with others in the only when a click-through occurs on the advertiser’s search
community. Our Personals service includes online dating listing. Advertisers may see the bids of other advertisers on
industry-leading features such as voice and video clips, their keywords, enabling the advertiser to determine his or
and a special recommendations engine called ‘‘Likely Lik- her own bid necessary to achieve a desired ranking, which
ables,’’ which uses advanced search technology to bring instills competition among advertisers and promotes
similar people together in the community. greater relevance for consumers. Most advertisers utilize
self-service tools to open and manage accounts online
including tracking, bid management and measurement
features.
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