Yahoo 2003 Annual Report Download - page 9

Download and view the complete annual report

Please find page 9 of the 2003 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 94

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94

•Search – Yahoo! Search; have their listings placed in the Sponsored Business sec-
tion above regular non-paid listings. Yahoo! Maps provides
•Local – including Yahoo! Yellow Pages, Yahoo! interactive maps with zooming and other capabilities and
Maps, Yahoo! City Guides and Yahoo! Real Estate; integrated driving directions. Yahoo! City Guides offers
information on local arts and entertainment news and
•Autos – Yahoo! Autos; events. Yahoo! Real Estate offers free services to our users
including: information for prospective home buyers and
•Shopping/Auctions – including Yahoo! Shopping sellers; the ability to search for listed properties based on
and Yahoo! Auctions; geography, price and features; moving-related content and
services; information about finding a real estate agent,
•Travel – Yahoo! Travel; researching neighborhoods, financing and insurance, and
home improvement ideas; and assistance in locating rent-
•Careers – Yahoo! HotJobs; and als and roommates. Users can also pay to list a property.
•Small Business – including Yahoo! Merchant
Autos
Solutions, Yahoo! Web Hosting, Yahoo! Business Yahoo! Autos offers information about buying, selling,
Mail and Yahoo! Domains. leasing and owning automobiles. Services available free to
our users include new and used car searches; pricing, spec-
Search
ification, insurance, general financing, and other research
Yahoo! Search offers users a highly relevant, comprehen- information; and new car quote referral services provided
sive, fast and easy-to-use search experience on the through third parties.
Internet. Our search properties are a gateway to the
properties and services within the Yahoo! network. Using
Shopping/Auctions
complex search engine algorithms, Yahoo! Search provides The Yahoo! Shopping platform provides, free of charge to
users with free Web-wide search results prioritized based users, search functionality and comparison-shopping tools
on relevance. Our Yahoo! Search also offers a hierarchical, making it easy for consumers to find, research, compare
subject-based directory of Websites. Users can access direc- and conveniently buy almost anything online including
tory listings by browsing through subject matter or using consumer electronics, apparel, books and flowers. Yahoo!
the keyword search function. Shopping combines comprehensive product search func-
tionality with a full suite of comparison shopping,
We generate revenue primarily by providing enhanced merchant rating and product review tools. Yahoo! Shop-
placement of our customers’ Websites in our search ping connects buyers and sellers, and is a starting point
results. Additionally, we generate revenue through our for online commerce.
paid inclusion service, which guarantees that our custom-
ers’ Websites are included in the Web search index, and Yahoo! Auctions creates a marketplace for buyers and both
through fees generated from customers who use our Web individual and corporate sellers who wish to purchase or
search services and incorporate the search results we pro- sell goods in an auction-style setting. Yahoo! Auctions
vide into their online offerings to end users. See ‘‘Affiliate connects buyers and sellers, generating revenue through
Services’’ below for further explanation. listing fees and revenue share of the final selling value
from sellers, and is available free of charge to buyers.
Local
Yahoo! Local is comprised of four comprehensive offerings
Travel
of local information, available free to users – Yahoo! Yel- Yahoo! Travel provides research and booking functionality
low Pages, Yahoo! Maps, Yahoo! City Guides, and Yahoo! for consumers to find, compare and conveniently buy lei-
Real Estate. Yahoo! Yellow Pages enables users to connect sure travel products such as flights, hotel rooms, vacation
to local and national merchants in the United States. packages and cruises. Yahoo! Travel generates revenue
Yahoo! Yellow Page business listings can be displayed by through transactions fees and advertising from travel sup-
proximity to the user’s location. Businesses can pay to pliers and advertisers.
3