Yahoo 2003 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2003 Yahoo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 94

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94

27FEB200411384988
Part I
Item 1. Business access to value-added content or services. In addition, we
sell marketing and advertising services to businesses across
OVERVIEW the majority of our properties and services.
Yahoo! Inc., together with its consolidated subsidiaries,
(‘‘Yahoo!’’, ‘‘Our’’ or ‘‘We’’) is a leading provider of com- During 2003, we completed the acquisitions of Inktomi
prehensive Internet products and services to consumers Corporation (‘‘Inktomi’’) and Overture Services, Inc.
and businesses through our worldwide network of online (‘‘Overture’’) in March and October, respectively. Inktomi
properties (the ‘‘Yahoo! network’’). Yahoo! was developed is a provider of Web search and paid inclusion services on
and first made available in 1994 by our founders, David the Internet. Overture is a provider of commercial search
Filo and Jerry Yang, while they were graduate students at services on the Internet, including pay-for-performance
Stanford University. Yahoo! was incorporated in 1995 and search services. Since inception, we have acquired several
is a Delaware corporation. other companies including those that provided databases,
software, technologies, content, and/or tools to develop
Headquartered in Sunnyvale, California, we have offices in and expand upon our network of properties and services.
North America, Europe, Asia, Latin America and Austra-
lia. We manage our business geographically; our principal We generate multiple sources of revenue across these
areas of measurement and decision-making are the United properties and services that are classified as: Marketing
States and International. Our properties and services for Services, Fees and Listings. The following table presents
consumers and businesses currently reside in four areas: an overview of our financial reporting structure as well as
Search and Marketplace; Information and Content; Com- our properties and services.
munications and Consumer Services; and Affiliate Ser-
vices. Our basic products and service offerings are avail-
able without charge to our users. We also offer a variety
of fee-based premium services that provide our users
Operating
Segments
Revenue
Classifications
Properties
and Services
United States
International
Marketing Services
Fees
Listings
Search and
Marketplace
Communications
and Consumer
Services
Affiliate
Services
Information and
Content
PROPERTIES AND SERVICES Search and Marketplace
Our properties and service offerings are generally available Our Search and Marketplace properties focus on being the
without charge to our users. We generate revenues from starting point for consumers and businesses looking for
marketing and listing services, and also offer fee-based information and looking to purchase products and ser-
premium services that provide our users access to addi- vices. The properties include the following:
tional content or services.
2