Coca Cola 2006 Annual Report Download - page 89

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THE COCA-COLA COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
NOTE 6: GOODWILL, TRADEMARKS AND OTHER INTANGIBLE ASSETS
The following tables set forth information for intangible assets subject to amortization and for intangible
assets not subject to amortization (in millions):
December 31, 2006 2005
Amortized intangible assets (various, principally trademarks):
Gross carrying amount1$ 372 $ 314
Less accumulated amortization 174 168
Amortized intangible assets — net $ 198 $ 146
Unamortized intangible assets:
Trademarks2$ 2,045 $ 1,946
Goodwill31,403 1,047
Bottlers’ franchise rights31,359 521
Other 130 161
Unamortized intangible assets $ 4,937 $ 3,675
1The increase in 2006 is primarily related to business combinations and acquisitions of trademarks
with definite lives totaling approximately $75 million and the effect of translation adjustments, which
were partially offset by impairment charges of approximately $9 million and disposals. Refer to
Note 19.
2The increase in 2006 is primarily related to business combinations and acquisitions of trademarks and
brands totaling approximately $118 million and the effect of translation adjustments, which were
partially offset by impairment charges of approximately $32 million. Refer to Note 19.
3The increase in 2006 is primarily related to the acquisition of Kerry Beverages Limited, TJC Holdings
(Pty) Ltd. and Apollinaris GmbH, the consolidation of Brucephil, Inc., and the effect of translation
adjustments. Refer to Note 19.
Total amortization expense for intangible assets subject to amortization was approximately $18 million,
$29 million and $35 million for the years ended December 31, 2006, 2005 and 2004, respectively.
Information about estimated amortization expense for intangible assets subject to amortization for the five
years succeeding December 31, 2006, is as follows (in millions):
Amortization
Expense
2007 $ 26
2008 24
2009 23
2010 22
2011 22
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