Humana 2003 Annual Report Download - page 7

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or chronic health conditions or who have the propensity for illness. Nurses guide members to various Web-based
company and community resources on a variety of topics, including diet control and medications.
Since the program’s inception, the nurses have interacted with nearly 30,000 members. Humana Personal
Nurse differs from many traditional first-call or triage lines in that the majority of Humana calls are outbound to
members. Advanced methodologies and predictive modeling tools are used to help identify and focus on
members with targeted health conditions. Ultimately, we see a time when our high-tech data analysis combined
with the high-touch Personal Nurse program could enable us to predict when someone with a chronic condition is
likely to face hospitalization, and then make suggestions to that person for behavioral changes that could avoid
such outcome.
In Summary
Our progress in 2003 is the result of the dedication, focus and commitment of Humana’s 13,700 associates.
They strive to make a positive difference daily in the lives of our 6.8 million members and take pride in going the
extra mile for the sake of a Humana member’s peace of mind.
2003 was a year of achievements from many perspectives, and we expect 2004 will again demonstrate how
operational discipline, coupled with redoubled dedication to providing our members with “guidance when you
need it most,” effectively translates to continued growth in earnings per share and value for our stockholders.
Sincerely,
David A. Jones
Chairman of the Board
Significant Stockholder
Michael B. McCallister
Director, President and Chief Executive Officer
Significant Stockholder