Proctor and Gamble 2008 Annual Report Download - page 13

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DEFIN NG
INNOVATION
&


&
It’s everything we do that improves
the value consumers get from
putting their trust in P&G brands.
Innovation ranges from product
formulation, package design and
consumer communications to
supply systems, business models
and organizational productivity.

&
Inside, across 22 global product
categories and more than a hundred
technology areas. Outside, from
nearly two million potential innova-
tion partners worldwide. Learn
more about how P&G connects
to external innovation partners at
www.pgconnectdevelop.com.

&
In a word, everyone. We maintain
strict accountability for innovation
success, but we encourage all
P&Gers to innovate. We are all
challenged to nd new ways of
delivering a better brand experience
at a lower cost, which ultimately
drives superior consumer value.
TheProcter&GambleCompany 13