Proctor and Gamble 2008 Annual Report Download - page 42

40 TheProcter&GambleCompany Management’sDiscussionandAnalysis
 Reportable %of %ofNet
GBU Segment NetSales* Earnings* KeyProducts Billion-DollarBrands
 Beauty 23% 22% Cosmetics,Deodorants,HairCare,Personal Head&Shoulders,
    Cleansing,PrestigeFragrances,SkinCare Olay,Pantene,Wella
  Grooming 10% 13% BladesandRazors,ElectricHairRemoval Braun,Fusion,
    Devices,FaceandShaveProducts,Home Gillette,Mach3
    Appliances
 HealthCare 17% 20% FeminineCare,OralCare,PersonalHealth Actonel,Always,
    Care,Pharmaceuticals Crest,Oral-B
  Snacks,Coffee 6% 4% Coffee,PetFood,Snacks Folgers,Iams,
 andPetCare    Pringles
 FabricCareand 28% 27% AirCare,Batteries,DishCare,FabricCare, Ariel,Dawn,Downy,
 HomeCare   SurfaceCare Duracell,Gain,Tide
  BabyCareand 16% 14% BabyWipes,BathTissue,Diapers,Facial Bounty,Charmin,
 FamilyCare   Tissue,PaperTowels Pampers
*PercentofnetsalesandnetearningsfortheyearendedJune30,2008(excludingresultsheldinCorporate).
Beauty
Beauty: Weareaglobalmarketleaderinbeautyandcompetein
marketswhichcompriseapproximately$230billioninglobalretail
sales.Mostofthebeautymarketsinwhichwecompetearehighly
fragmentedwithalargenumberofglobalandlocalcompetitors.
Wearetheglobalmarketleaderinhaircarewithover20%ofthe
globalmarketshare.Inskincare,wecompeteprimarilywiththe
Olaybrand,whichisthetopfacialskincareretailbrandintheworld.
Wearealsooneoftheglobalmarketleadersinprestigefragrances,
primarilybehindtheGucci,HugoBossandDolce&Gabbana
fragrancebrands.
Grooming: Thissegmentconsistsofbladesandrazors,faceand
shavepreparationproducts(suchasshavingcream),electrichair
removaldevicesandsmallhouseholdappliances.Weholdleadership
marketshareinthemanualbladesandrazorsmarketonaglobal
basisandinalmostallofthegeographiesinwhichwecompete.Our
globalmanualbladesandrazorsmarketshareisabout70%,primarily
behindMach3,Fusion,VenusandtheGillettefranchise.Ourelectric
hairremovaldevicesandsmallhomeappliancesaresoldunderthe
Braunbrandinanumberofmarketsaroundtheworld,wherewe
competeagainstbothglobalandregionalcompetitors.Ourprimary
focusinthisareaisinelectrichairremovaldevices,suchaselectric
razorsandepilators,whereweholdover30%andover50%ofthe
maleandfemalemarkets,respectively.
Health and Well-Being
Health Care: Wecompeteinoralcare,femininecare,andpharma-
ceuticalsandpersonalhealth.Inoralcare,thereareseveralglobal
competitorsinthemarket,andwehavethenumbertwomarketshare
positionatapproximately20%oftheglobalmarket.Wearetheglobal
marketleaderinthefemininecarecategorywithaboutone-thirdof
theglobalmarketshare.Inpharmaceuticalsandpersonalhealth,we
haveapproximatelyone-thirdoftheglobalbisphosphonatesmarket
forthetreatmentofosteoporosisundertheActonelbrand.Weare
themarketleaderinnonprescriptionheartburnmedicationsandin
respiratorytreatmentsbehindPrilosecOTCandVicks,respectively.
Snacks, Coffee and Pet Care: Insnacks,wecompeteagainstboth
globalandlocalcompetitorsandhaveaglobalmarketshareof
approximately10%inthepotatochipsmarketbehindourPringles
brand.OurcoffeebusinesscompetesalmostsolelyinNorthAmerica,
whereweholdaleadershippositionwithapproximatelyone-third
oftheU.S.market,primarilybehindourFolgersbrand.Wehave
announcedplanstoseparateourcoffeebusinessandmergeitwith
TheJ.M.SmuckerCompanyinatransactionthatisexpectedtoclose
inthesecondquarterofscal2009.Inpetcare,wecompetein
severalmarketsaroundtheglobeinthepremiumpetcaresegment,
behindtheIamsandEukanubabrands.Thevastmajorityofourpet
carebusinessisinNorthAmerica,wherewehaveabouta10%share
ofthemarket.
Household Care
Fabric Care and Home Care: Thissegmentiscomprisedofavariety
offabriccareproducts,includinglaundrycleaningproductsandfabric
conditioners;homecareproducts,includingdishcare,surfacecleaners
andairfresheners;andbatteries.Infabriccare,wegenerallyhavethe
numberoneornumbertwosharepositioninthemarketsinwhich
wecompeteandaretheglobalmarketleader,withapproximately
one-thirdoftheglobalmarketshare.Ourglobalhomecaremarket
shareisabout20%acrossthecategoriesinwhichwecompete.In
batteries,wecompeteprimarilybehindtheDuracellbrandandhave
over40%oftheglobalalkalinebatterymarketshare.
Baby Care and Family Care: Inbabycare,wecompeteprimarilyin
diapers,trainingpantsandbabywipes,withoverone-thirdofthe
globalmarketshare.Wearethenumberoneornumbertwobaby
carecompetitorinmostofthekeymarketsinwhichwecompete,
primarilybehindPampers,theCompany’slargestbrand,withannual
netsalesofapproximately$8billion.Ourfamilycarebusinessis
predominantlyaNorthAmericanbusinesscomprisedprimarilyof
theBountypapertowelandCharmintoilettissuebrands,withU.S.
marketsharesofover40%andover25%,respectively.