Proctor and Gamble 2008 Annual Report Download - page 21

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MANAG NG
INNOVATION
&




&


consumer-inspired ideas that will
build the most short- and long-
term shareholder value, whether
the ideas begin with P&G or our
partners.


applying rigorous success criteria
at every step. Innovations must
meet all criteria before moving
to the next stage of development
and investment.

 plans and
goals that span multiple years, and
with disciplined systems that help
ensure high levels of innovation
success.
TheProcter&GambleCompany 21