Proctor and Gamble 2008 Annual Report Download - page 26
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DELIVER NG
INNOVATION
Gillette has built the leading male
grooming business in the world
by delighting consumers with a
consistent stream of innovation that
improves the consumer experience
and strengthens brand equity.
Improved blade
and lubricating strip
technology, delivering
the closest, most
comfortable shave to
date with less irritation
M3Power razor
inspired by high-
performance vehicles
New marketing
campaign including
top NASCAR drivers
Gillette was a leading
World Cup sponsor
from 1960 to 2006
The addition of ve
exible microns for
a closer shave
The addition of the
lubricating strip onto
the Trac II blade
cartridges
First powered razor
with improved blade
technology
The rst razor with
a lubricating strip
for increased glide
Gillette’s rst
twin-blade
shaving system
for a closer shave
World’s rst triple-blade razor,
taking shaving performance to
a new level
The rst razor with
spring-mounted blades
for increased closeness
and comfort
The rst razor with
a pivoting head to
hug the contours
of the face
Every seven or eight years, Gillette launches an entirely new
platform, such as Gillette Fusion, that sets a new standard for the
brand and for the category. We enhance product performance and
brand equity between these disruptive innovations with meaningful
product and design initiatives every 12 to 18 months. In addition,
we maintain a steady pace of commercial innovation. This mix
keeps brands like Gillette growing year after year, often for decades.