Proctor and Gamble 2008 Annual Report Download - page 29

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LEAD NG
INNOVATION
&&


& are innovation
leaders who know how to inspire
and manage innovation with
creativity and discipline. The ability
to lead effective innovation
programs is required at P&G,
particularly at the general manager
and president levels.
&— P &G’s 44 largest
brands — 24 that generate over
$1 billion in annual sales and 20
with sales between $500 million
and $1 billion — are global plat-
forms for innovation. They enable
us to commercialize innovation
faster, more effectively and more
efciently than would be possible
on smaller, less successful brands.
TheProcter&GambleCompany 27