Proctor and Gamble 2008 Annual Report Download - page 25

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DELIVER NG
INNOVATION
&




at P&G is innovation that creates
new product categories, stimulates
new consumer consumption, or
resets performance standards in
existing categories.

at P&G is the relentless stream of
product, package, and other
improvements that keep brands
growing in the years following
big, disruptive innovations.

at P&G is marketing, communica-
tions, and in-store innovations that
build consumer awareness and
trial between product or package
improvements.
TheProcter&GambleCompany 25