Proctor and Gamble 2008 Annual Report Download - page 17

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IN INNOVATION
INVEST NG
&






 are deeply
ingrained in P&G’s culture. Every
organization has specic goals
for cost savings and productivity
improvements, and we manage
restructuring work as an ongoing
business activity.


 is a top priority in
both good times and challenging
times alike. Decades of experience
have taught us that building
strong, innovation-leading brands
that deliver superior consumer
value is the best way to deliver
consistently strong value creation
for shareholders.
TheProcter&GambleCompany 17