Proctor and Gamble 2011 Annual Report Download - page 13

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*Source: SymphonyIRI Group  New Product Pacesetters™report (non-food brands), March , (measured as
total year-one dollar sales across food, drug, and mass channels, excluding Walmart).
Innovation Leadership
In the past years, P&G has had products on SymphonyIRI
Group’s list of each year’smost successful new products, more
than our six largest competitors combined.*