Proctor and Gamble 2011 Annual Report Download - page 17

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Innovating for Everyday Life
At P&G, we see big potential in the little moments of life. Brushing teeth.
Washing hair. Showering. Shaving. Caring for the baby. Cleaning the
house. Doing the dishes and the laundry. To us, the moments that
help make everyday life possible—across generations and geographic
boundaries—are anything but ordinary. They’re the inspiration for our
innovation, the place where P&G’s Purpose shines brightest in the lives
of people around the world.
The Procter & Gamble Company 15