Proctor and Gamble 2011 Annual Report Download - page 27

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Many people live with the everyday bother of scalp problems,
such as itch, dryness, or sensitivity. Often, people don´t realize
that the most likely reason for these bothersome signs is that
they have a mild form of dandruff (which is so common that
about 50% of the world´s population has it). This is why they
don´t naturally think of Head & Shoulders, which is best known
for its anti-dandruff performance. However, Head & Shoulders
not only fights dandruff at the source, but also the variety of
signs of dandruff, including itch, dryness, and sensitivity, which
are frequent scalp complaints.
As the number one shampoo brand in the world—and with ten
consecutive years of growth—Head & Shoulders has been at the
forefront of studying and soothing scalps for 50 years. Based on
the latest scientific insights on the scalp skin, the brand introduced
a new Scalp Care Collection around the world in 2010 that combines
scalp know-how and a sophisticated formulation technology to
deliver gentle soothing care for a variety of scalp problems.
With its intuitive design and tailored benefits for people with scalp
concerns, the Head & Shoulders Scalp Care Collection is proving
to be a big idea that travels well, helping more people around the
world get their heads to a happier place. Now available in Europe,
Asia, Latin America andNorth America, it has helped drive
Head & Shoulders’ global shampoo volume up mid-single digits.
Head & Shoulders: Caring for More Itchy Scalps
Around the World
“Beyond giving people care for their
scalp, we’re helping them feel great
about themselves —the way they feel
and the way they look.”
Julie Setser, Associate Director, Global Head & Shoulders
Research and Development
The Procter & Gamble Company25