Proctor and Gamble 2011 Annual Report Download - page 36

34 The Procter & Gamble CompanyManagement’s Discussion and Analysis
Organizational Structure
Our organizational structure is comprised of two Global Business
Units (GBUs), Global Operations, Global Business Services (GBS) and
Corporate Functions (CF).
GLOBAL BUSINESS UNITS
Effective February , our two GBUs are Beauty& Grooming and
Household Care. The primary responsibility of the GBUs is to develop
the overall strategy for our brands. They identify common consumer
needs, develop new product innovations and upgrades andbuild our
brands through effective commercial innovations and marketing
plans.
Under U.S. GAAP, the business units comprising the GBUs are aggre-
gated into six reportable segments: Beauty; Grooming; Health Care;
Snacks and Pet Care; Fabric Care and Home Care; and Baby Care and
Family Care. The following provides additional detail on our reportable
segments, businesses and the key product and brand composition
within each.
Beauty: We are a global market leader in the beauty category. Most
of the beauty markets in which we compete are highly fragmented
with a large number of global and local competitors. In female beauty,
we compete with a wide variety of products, ranging from cosmetics
to female blades and razors to skin care, such as the Olay brand, which
is the top facial skin care brand in the world with approximately 10%
of the global market share. In hair care, we compete in both the retail
and salon professional channels. We are the global market leader in
the retail hair care market with over 20% of the global market share
behind Pantene and Head& Shoulders. In the prestige channel, we
compete primarily with prestige fragrances and the SK-II brand. We
are one of the global market leaders in prestige fragrances, primarily
behind the Dolce& Gabbana, Gucci and Hugo Boss fragrance brands.
Grooming: We hold leadership market share in the male blades and
razors market on a global basis and in nearly all of the geographies in
which we compete. Our global male blades and razors market share
is approximately 70%, primarily behind the Gillette franchise including
Fusion and Mach3. We also compete in male personal care with
deodorants, face and shavepreparation, hair and skin care and
personal cleansing products. Our electronic hair removal devices and
small home appliances are sold under the Braun brand in a number
ofmarkets around the world, where we compete against both global
and regional competitors. Our primary focus in this area is electric
hair removal devices, such as electric razors and epilators, where we
hold approximately 30% of the male shavers market and 50% of the
female epilators market.
Health Care: We compete in oral care, feminine care and personal
health. In oral care, there are several global competitors in the market,
and we have the number two market share position with over 20%
of the global market. We are the global market leader in the feminine
care category with over 30% of the global market share. In personal
health, we are the market leader in nonprescription heartburn medica-
tions behind Prilosec OTC and in respiratory treatments behind Vicks.
Snacks and Pet Care: In snacks, we compete against both global and
local competitors and have a global market share of almost 10% in
the potato chips market behind our Pringles brand. In pet care, we
compete in several markets around the globe in the premium pet care
segment, with the Iams and Eukanuba brands. The vast majority of our
pet care business is in North America, where we have almost a 10%
share of the market.
Fabric Care and Home Care: This segment is comprised of a variety
of fabric care products, including laundry detergents, additives and
fabric enhancers; home care products, including dishwashing liquids
and detergents, surface cleaners and air fresheners; and batteries. In
fabric care, we generally have the number one or number two share
position in the markets in which we compete and are the global market
leader, with about 30% of the global market share. Our global home
care market share is over 15% across the categories in which we
compete. In batteries, we compete primarily behind the Duracell brand
and have over 25% of the global battery market share.
ReportableSegment
%of
NetSales*
% of Net
Earnings* Categories Billion Dollar Brands
BEAUTY24%24%Cosmetics, Female Antiperspirant and Deodorant, Female
Personal Cleansing, Female Shave Care, Hair Care, Hair
Color, Hair Styling, Pharmacy Channel, Prestige Products,
Salon Professional, Skin Care
Head & Shoulders, Olay,
Pantene, Wella
GROOMING 9% 14%Electronic Hair Removal Devices, Home Small Appliances,
Male Blades and Razors, Male Personal Care
Braun, Fusion, Gillette,
Mach3
HEALTH CARE 14%16% Feminine Care, Gastrointestinal, Incontinence, Rapid
Diagnostics, Respiratory, Toothbrush, Toothpaste, Water
Filtration, Other Oral Care
Always, Crest, Oral-B
SNACKS AND PET CARE 4% 2% Pet Care, Snacks Iams, Pringles
FABRIC CARE AND HOME CARE 30%27%Laundry Additives, Air Care, Batteries, Dish Care, Fabric
Enhancers, Laundry Detergents, Surface Care
Ace, Ariel, Dawn, Downy,
Duracell, Gain, Tide,
Febreze
BABY CARE AND FAMILY CARE 19%17%Baby Wipes, Diapers, Paper Towels, Tissues, Toilet Paper Bounty, Charmin,
Pampers
*Percent of net sales and net earnings from continuing operations for the year ended June30, 2011 (excluding results held in Corporate).