Proctor and Gamble 2011 Annual Report Download - page 29

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40%
INCREASE
Within 3 months
of the campaign’s
first appearance,
volume of Old Spice
body wash
shot up 40%.
To learn more about
how the Old Spice team is
touching more lives, visit
www.pg.com/ar2011/oldspice
The Procter & Gamble Company27