Safeway 2012 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2012 Safeway annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 106

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106

Growth Initiatives
At Safeway, we look for ways to
leverage our assets to create new revenue
opportunities. For example, Blackhawk
Network was originally founded to
leverage the distribution capabilities of
our store base, PDC to capitalize on our
real estate expertise and Wellness to
apply our deep knowledge in healthcare.
INNOVATIVE WELLNESS PRODUCTS
O Organics
™
debuted in 2005 and is now one
of the nation’s leading organic brands, with over
1,100 products.
BLACKHAWK NETWORK
Blackhawk distributes gift cards and prepaid
products in Safeway and other grocery chains,
convenience stores and specialty retailers in
FRXQWULHV
HEALTHY LIFESTYLE OFFERINGS
The 100% natural Open Nature
™
brand was the
fastest growing brand in our stores in 2012. We
will be launching several new products across
the portfolio in 2013!
6