Safeway 2012 Annual Report Download - page 11

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Health & Wellness
Focus
To help our customers seeking a healthier
lifestyle, we created a superb private label
portfolio of health and wellness brands,
including organic, natural and gluten-free
products. We developed SimpleNutrition
to make healthy shopping easier for
our customers.
PROPERTY DEVELOPMENT CENTERS (PDC)
PDC develops neighborhood and community
shopping centers that are typically anchored
by a Safeway store, like our development in
Honolulu (shown).
WELLNESS
Safeway pioneered the most comprehensive
immunization program in the industry, and we
plan to offer additional products and services
to our customers.
SIMPLE NUTRITION
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lifestyle attributes, helping customers make better
nutrition choices in our stores.
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