Target 2008 Annual Report Download - page 11

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9
Leveraging the Power of Multiple Channels
An integral component of our multichannel retail strategy,
Target.com provides us with deep insight into our guests’
shopping preferences, allowing us to strategically interact
with them through innovative direct marketing strategies and
meaningful online experiences. In addition, we are leveraging
Target.com to drive store traffic by adding more of our store
assortment online, allowing guests to research, locate and
incorporate store-only items in their shopping lists and gift
registries. Mobile technology innovations provide unique
opportunities to create new shopping tools that provide guests
access to Target wherever and whenever they want. In 2009,
we will expand our Target.com fulfillment capabilities by opening
a new Target-owned and -operated fulfillment center in Tucson,
Ariz., and converting our existing facility in Ontario, Calif., to
Target.com fulfillment systems, allowing us to increase speed
of delivery and drive cost efficiencies.