Target 2008 Annual Report Download - page 7

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5
Frequency
Target has always been dedicated to delivering great value to
our guests. When they shop at Target, our guests discover
that they don’t need to sacrifice design and quality to save
money. While our commitment to our “Expect More. Pay Less.”
strategy does not waver, we shift our tactics underneath it to
ensure we remain relevant to our guests in every economic
environment. In 2008, we continued to anticipate our guests’
needs by increasing our emphasis on value. In our weekly
circular, online at Target.com and throughout our stores, we
remind guests that they can find quality, design and low prices
throughout their Target shopping experience. And letting guests
know that Target provides affordable solutions is an important
feature of new broadcast campaigns we debuted in 2008 and
that will continue through 2009.
Food plays a key role in positioning Target as the affordable
choice for guests looking to fulfill all of their shopping needs in
a single store. Throughout Target stores, we are focused on
enhancing the food assortment within our general merchandise
stores and by continuing to open additional SuperTarget
locations. To support our expanded food assortment and
improve quality and freshness for our guests, we initiated the
self-distribution of perishable food in 2008. In 2009, we will
open our second Target-owned perishable food distribution
center in Cedar Falls, Iowa.