Target 2008 Annual Report Download - page 6

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4
Our merchandise and marketing deliver on our “Expect More.
Pay Less.” strategy through the right balance of products,
prices and messaging. Throughout our stores and online, we
offer a balance of good, better and best merchandise with
varied price points, providing guests with options for every
budget. Our distinctive, fun marketing continues to set us apart,
while also delivering a strong value message that conveys
our commitment to affordable prices. And, we satisfy all of
our guests’ wants and needs with the right mix of trend-right
design and basic commodities.
Fresh Mix
We create a distinct offering of seasonal assortments,
exclusive designer partnerships, signature national brands
and high-quality owned brands — a combination that provides
a unique assortment for all of our guests’ styles. In 2008,
we enticed guests with a constant flow of fresh new design
at affordable prices including collections by eco-conscious
Rogan Gregory in apparel, Anya Hindmarch in handbags,
Sigerson Morrison in shoes, and John Derian and Sami Hayek
in home. In addition, we expanded our beauty assortment with
upscale designer offerings at compelling prices, including JK
by Jemma Kidd, Pixi by Petra Strand and NP Set by Napoleon
Perdis. Exclusive signature national brands such as Smith &
Hawken, Fieldcrest and C9 by Champion also continue to
differentiate Target. In 2008, we enhanced our assortments
in apparel and shoes with the addition of Converse One Star
to our brand portfolio.
Maximizing Value
Our unique owned-brand portfolio balances great prices with
consistent quality and continues to expand within merchandise
categories throughout Target:
• Within food, the Archer Farms brand represents premium
quality, authentic ingredients and innovative packaging at
affordable prices, while our Market Pantry brand offers national
brand taste at a fraction of the national brand cost.
• In apparel, we tailor our owned-brand assortments to meet
specific guest segment preferences including Merona for our
core guest in women’s and men’s, Xhilaration in juniors and
Circo in kids.
• In home, our owned brands, Room Essentials and Target
Home, allow guests to decorate, furnish and entertain on
a budget.
• In toys, we provide guests with exclusive owned-brand
assortments including Play Wonder and Circo.
• And in early 2009, we are redesigning and improving our
owned-brand products and packaging in household commodity,
health and beauty categories and re-launching them under
a new name, “up & up.”
Expect More. Pay Less.