American Express 2004 Annual Report Download - page 3

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Our company.
American Express is one of the best known and most respected brand names
in the world. Our reputation is built upon a commitment to provide unsur-
passed service to our customers. For our shareholders, we generate value
by focusing on the basics: long-term growth, profitability and stability. We
have strong and unique competitive positions in our major lines of business,
and we have become more flexible to better respond to changing market
conditions. These factors helped American Express achieve record earnings
in 2004 and shareholder returns that beat those of the major stock indices.