Cabela's 2010 Annual Report Download - page 12

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2
Special Note Regarding Forward-Looking Statements
This report contains “forward-looking statements” that are based on our beliefs, assumptions, and
expectations of future events, taking into account the information currently available to us. All statements other
than statements of current or historical fact contained in this report are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act. The words “believe,” “may,” “should,” “anticipate,”
“estimate,” “expect,” “intend,” “objective,” “seek,” “plan,” and similar statements are intended to identify forward-
looking statements. Forward-looking statements involve risks and uncertainties that may cause our actual results,
performance, or financial condition to differ materially from the expectations of future results, performance, or
financial condition we express or imply in any forward-looking statements. These risks and uncertainties include,
but are not limited to:
• the level of discretionary consumer spending;
• the state of the economy, including increases in unemployment levels and bankruptcy filings;
• changes in the capital and credit markets or the availability of capital and credit;
• our ability to comply with the financial covenants in our credit agreements;
• changes in consumer preferences and demographic trends;
• our ability to successfully execute our multi-channel strategy;
• the ability to negotiate favorable purchase, lease, and/or economic development arrangements for new
retail store locations;
• expansion into new markets and market saturation due to new retail store openings;
• the rate of growth of general and administrative expenses associated with building a strengthened
corporate infrastructure to support our growth initiatives;
• increasing competition in the outdoor segment of the sporting goods industry;
• the cost of our products;
• political or financial instability in countries where the goods we sell are manufactured;
• increases in postage rates or paper and printing costs;
• supply and delivery shortages or interruptions, and other interruptions or disruptions to our systems,
processes, or controls, caused by system changes or other factors, including technology system changes
in support of our customer relationship management system;
• adverse or unseasonal weather conditions;
• fluctuations in operating results;
• increased government regulations, including regulations relating to firearms and ammunition;
• inadequate protection of our intellectual property;
• material security breaches of computer systems;
• our ability to protect our brand and reputation;
• our ability to manage credit, liquidity, interest rate, operational, legal, and compliance risks;
• increasing competition for credit card products and reward programs;
• our ability to increase credit card receivables while managing fraud, delinquencies, and charge-offs;
• our ability to securitize our credit card receivables at acceptable rates or access the deposits market at
acceptable rates;
• decreased interchange fees received by our Financial Services business as a result of credit card industry
regulation and/or litigation;
• impact of legislation, regulation, and supervisory regulatory actions, new and proposed regulations
affecting securitizations, and the recently enacted Dodd-Frank Wall Street Reform and Consumer
Protection Act (the “Reform Act”);
• other factors that we may not have currently identified or quantified; and
• other risks, relevant factors, and uncertainties identified in the “Risk Factors” section of this report.
Given the risks and uncertainties surrounding forward-looking statements, you should not place undue
reliance on these statements. Our forward-looking statements speak only as of the date of this report. Other than as
required by law, we undertake no obligation to update or revise forward-looking statements, whether as a result of
new information, future events, or otherwise.