Cabela's 2010 Annual Report Download - page 22

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registered and unregistered trademarks and service marks involving advertising slogans and other names and
phrases used in our business. We own certain patents associated with various products. We also own trade secrets,
domain names, and copyrights, which have been registered for each of our catalogs.
We believe that our trademarks are valid and valuable and intend to maintain our trademarks and any related
registrations. We do not know of any material pending claims of infringement or other challenges to our right to
use our marks in the United States or elsewhere. We have no franchises or other concessions which are material to
our operations.
Available Information
Our website address is www.cabelas.com. We make available on our website our annual reports on Form
10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and any amendments to those reports, free of
charge, as soon as reasonably practicable after we electronically file such material with or furnish it to the SEC.
Our SEC reports can be accessed through the investor relations section of our website. The information on our
website, whether currently posted or in the future, is not part of this or any other report we file with or furnish to
the SEC.
ITEM 1A. RISK FACTORS
Risk Factors
Risks Related to Our Merchandising Business
A decline in discretionary consumer spending could reduce our revenue.
Our revenue depends on discretionary consumer spending, which may decrease due to a variety of factors
beyond our control, including:
• unfavorable general business conditions;
• increases in interest rates;
• increases in inflation;
• wars, fears of war, and terrorist attacks and organizing activities;
• increases in consumer debt levels and decreases in the availability of consumer credit;
• adverse or unseasonal weather conditions or events;
• increases in gasoline prices reducing the willingness to travel to our retail stores;
• adverse changes in applicable laws and regulations;
• adverse legislation relating to sales of firearms and ammunition;
• increases in taxation;
• adverse fluctuations of foreign currencies;
• adverse unemployment trends;
• adverse conditions in the mortgage and housing markets; and
• other factors that adversely influence consumer confidence and spending.
Our customers’ purchases of discretionary items, including our products, could decline during periods when
disposable income is lower or periods of actual or perceived unfavorable economic conditions. If this occurs, our
revenue would decline.
Difficult conditions in the economy generally may materially adversely affect our business and results
of operations.
Our results of operations are materially affected by conditions in the economy generally. Volatile oil prices,
depressed real estate values, the availability and cost of credit, risks of increased inflation and deflation, low
business and consumer confidence, and high unemployment have created fears of continuing unfavorable economic
conditions. Factors such as consumer spending and the volatility and strength of the capital markets all affect