Coca Cola 2007 Annual Report Download - page 127

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THE COCA-COLA COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
NOTE 21: OPERATING SEGMENTS
Effective January 1, 2007, the Company combined the Eurasia and Middle East Division, and the Russia, Ukraine
and Belarus Division, both of which were previously included in the North Asia, Eurasia and Middle East operating
segment, with the India Division, previously included in the East, South Asia and Pacific Rim operating segment, to
form the Eurasia operating segment. In addition, we combined the China Division and the Japan Division, previously
included in the North Asia, Eurasia and Middle East operating segment, with the remaining East, South Asia and
Pacific Rim operating segment to form the Pacific operating segment. As a result, effective January 1, 2007, our
organizational structure consisted of the following operating segments: Africa, Eurasia, European Union, Latin
America, North America, Pacific, Bottling Investments and Corporate. Prior-period amounts have been reclassified to
conform to the new operating structure described above.
Segment Products and Services
The business of our Company is nonalcoholic beverages. Our operating segments derive a majority of their
revenues from the manufacture and sale of beverage concentrates and syrups and, in some cases, the sale of finished
beverages.
Method of Determining Segment Income or Loss
Management evaluates the performance of our operating segments separately to individually monitor the different
factors affecting financial performance. Our Company manages income taxes and financial costs, such as interest
income and expense, on a global basis within the Corporate operating segment. We evaluate segment performance
based on income or loss before income taxes.
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