Coca Cola 2007 Annual Report Download - page 4
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Operating Segments
The Company’s operating structure is the basis for our internal financial reporting. As of December 31, 2007, our
operating structure included the following operating segments, the first seven of which are sometimes referred to as
“operating groups” or “groups”:
• Africa
• Eurasia
• European Union
• Latin America
• North America
• Pacific
• Bottling Investments
• Corporate
Our operating structure as of December 31, 2007 reflected changes we made effective January 1, 2007, when we
combined the Eurasia and Middle East Division, and the Russia, Ukraine and Belarus Division, both of which
previously had been included in the former North Asia, Eurasia and Middle East operating segment, with the India
Division, which previously had been included in the former East, South Asia and Pacific Rim operating segment, to
form the Eurasia operating segment; and combined the China Division and the Japan Division, both of which
previously had been included in the former North Asia, Eurasia and Middle East operating segment, with the remaining
former East, South Asia and Pacific Rim operating segment to form the Pacific operating segment. We revised
previously reported operating segment information to conform to our current operating structure.
Except to the extent that differences among operating segments are material to an understanding of our business
taken as a whole, the description of our business in this report is presented on a consolidated basis.
For financial information about our operating segments and geographic areas, refer to Note 6 and Note 21 of
Notes to Consolidated Financial Statements set forth in Part II, “Item 8. Financial Statements and Supplementary Data”
of this report, incorporated herein by reference. For certain risks attendant to our non-U.S. operations, refer to
“Item 1A. Risk Factors,” below.
Products and Distribution
Our Company manufactures and sells beverage concentrates, sometimes referred to as “beverage bases,” and
syrups, including fountain syrups, and finished beverages.
As used in this report:
• “concentrates” means flavoring ingredients and, depending on the product, sweeteners used to prepare syrups
or finished beverages;
• “syrups” means the beverage ingredients produced by combining concentrates and, depending on the product,
sweeteners and added water;
• “fountain syrups” means syrups that are sold to fountain retailers, such as restaurants, that use dispensing
equipment to mix the syrups with sparkling or still water at the time of purchase to produce finished
beverages that are served in cups or glasses for immediate consumption;
• “sparkling beverages” means nonalcoholic ready-to-drink beverages with carbonation, including energy
drinks and carbonated waters and flavored waters;
2