Coca Cola 2007 Annual Report Download - page 5

• “still beverages” means nonalcoholic beverages without carbonation, including non-carbonated waters,
flavored waters and enhanced waters, juices and juice drinks, teas, coffees and sports drinks; and
• “Company Trademark Beverages” means beverages bearing our trademarks and certain other beverage
products licensed to us for which we provide marketing support and from the sale of which we derive
economic benefit.
We sell the concentrates and syrups for bottled and canned beverages to authorized bottling and canning
operations. In addition to concentrates and syrups for sparkling beverages and flavored still beverages, we also sell
concentrates (in powder form) for purified water products such as Dasani to authorized bottling operations.
Authorized bottlers and canners either combine our syrups with sparkling water or combine our concentrates with
sweeteners (depending on the product), still water and/or sparkling water to produce finished sparkling beverages. The
finished sparkling beverages are packaged in authorized containers bearing our trademarks—such as cans and refillable
and nonrefillable glass and plastic bottles (“bottle/can products”)—and are then sold to retailers (“bottle/can retailers”)
or, in some cases, wholesalers.
For our fountain products in the United States, we manufacture fountain syrups and sell them to authorized
fountain wholesalers and some fountain retailers. The wholesalers are authorized to sell the Company’s fountain syrups
by a nonexclusive appointment from us that neither restricts us in setting the prices at which we sell fountain syrups to
the wholesalers, nor restricts the territory in which the wholesalers may resell in the United States. Outside the United
States, fountain syrups typically are manufactured by authorized bottlers from concentrates sold to them by the
Company. The bottlers then typically sell the fountain syrups to wholesalers or directly to fountain retailers.
Finished beverages manufactured by us include a variety of sparkling and still beverages. We sell these beverages
to authorized bottlers or distributors, wholesalers or directly to retailers. We manufacture and sell juice and juice-drink
products and certain water products to retailers and wholesalers in the United States and numerous other countries, both
directly and through a network of business partners, including certain Coca-Cola bottlers.
Our beverage products include Coca-Cola, Coca-Cola Classic, caffeine free Coca-Cola, caffeine free Coca-Cola
Classic, Cherry Coke, Diet Coke (sold under the trademark Coca-Cola Light in many countries other than the United
States), caffeine free Diet Coke, Diet Coke Sweetened with Splenda, Diet Coke with Lime, Diet Cherry Coke, Diet
Coke Plus, Coca-Cola Zero (sold under the trademark Coke Zero in some countries), Fanta brand sparkling beverages,
Sprite, Diet Sprite/Sprite Zero (sold under the trademark Sprite Light in many countries other than the United States),
Pibb Xtra, Mello Yello, Tab, Fresca brand sparkling beverages, Barq’s, Powerade, Aquarius, Sokenbicha, Ciel,
Bonaqa/Bonaqua, Dasani, Dasani brand flavored waters, Georgia brand ready-to-drink coffees (sold in Japan), Lift,
Thums Up, Kinley, Eight O’Clock, Qoo, Vault, Full Throttle and other products developed for specific countries. In
many countries (excluding the United States, among others), our Company’s beverage products also include
Schweppes, Canada Dry, Dr Pepper and Crush. Our Company produces, distributes and markets juice and juice-drink
products, including Minute Maid juices and juice drinks, Simply juices and juice drinks, Odwalla nourishing health
beverages, Five Alive refreshment beverages, Bacardi mixers concentrate (manufactured and marketed under license
agreements from Bacardi & Company Limited) and Hi-C ready-to-serve juice drinks. We have a license to manufacture
and sell concentrates for Seagram’s mixers, a line of sparkling drinks, in the United States and certain other countries.
Our Company has an exclusive master distribution agreement for Evian bottled water in the United States and Canada,
and for Rockstar, an energy drink, in most of the United States and in Canada. In addition, in the United States we
market Nestea and Enviga products under a sublicense agreement with Nestlé USA, Inc. Multon, a Russian juice
business (“Multon”) operated as a joint venture with Coca-Cola Hellenic Bottling Company S.A., markets juice
products under various trademarks, including Dobriy, Rich and Nico, in Russia, Ukraine and Belarus. Beverage
Partners Worldwide (“BPW”), the Company’s joint venture with Nestlé S.A. (“Nestlé”), markets ready-to-drink tea
products under various trademarks, including Yang Guang, Nagomi, Frestea, Ten Ren and Shi-Zen, in various markets
worldwide, other than the United States and Japan.
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