McDonalds 2000 Annual Report Download - page 2

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Contents
Letter to shareholders
1
Performance 2000
4
McDonald’s vision
6
A smile is our victory sign
8
News and notes
22
Social responsibility
24
Commitment to quality & safety
25
CFO review
26
Year in review
27
Financial statements
36
Financial comments
40
Directors and corporate officers
48
Investor information
48
McDonald’s, the Web and you
Back cover
When was your first visit to McDonald’s? >on Saturday
morning—just you and your dad sharing some
one-on-one time together? >on a date with your first love?
>when your grandchild treated because, after all, you
aren’t really so square? >when your teacher worked the front
counter during a school fundraiser?>for the grand
opening of the first McDonald’s in your town or country?
>on a summer outing with your entire family?>for some
stolen moments to catch up with an old friend?>at a
birthday party for your best friend? >to celebrate your
team’s victory—or to cheer you up after a defeat?
>to apply for your first job?>for lunch with the gang
at work? >for a pick-me-up after taking your college
entrance exams? >to celebrate your child’s performance
in a school play? >Whatever the reason for your first
visit, we want the smiles we deliver and the special
memories you experience at McDonald’s to keep you
coming back again and again.
Flip the bottom corners of
the pages on the right to
watch someone enjoying a
McDonald’s meal!