McDonalds 2000 Annual Report Download - page 9

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enduring
profitable
growth
focus
>becoming the best employer
for our people in every market around the
world, as only satisfied employees can
deliver the friendly, efficient service customers
want and deserve
>delivering exceptional customer
experiences, through a combination
of great-tasting food, outstanding service,
exciting promotions, inviting restaurants and
reliable value
>solidifying our leadership in social
responsibility by giving back to our
communities and making the world a better
place for future generations
>expanding our powerful brand
by using innovation and technology to enhance
customer experiences for years to come
>leveraging the System’s strengths
by developing new business concepts
result
>Vision statement 7
>