McDonalds 2000 Annual Report Download - page 20

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Children just seem
to know we care.
After all, where
else can kids
enjoy Ronald’s
PlayPlace and
a Happy Meal?
Doing
what comes
naturally
For Martin Hoban, a
McDonald’s owner/operator
with two restaurants
in County Kerry, Ireland,
good deeds come naturally.
Active in his community,
Martin often reaches out to
local businesspeople—who
are also his customers—to
help others.
“I know my customers.
If the community needs
help, I ask them to pitch
in,” explains Martin.
Through that kind of
initiative, Martin
spearheaded an effort to
remodel a play area at
a local hospital. He
recruited local merchants
to donate hardware and
lumber and asked an
architect and an
electrician to volunteer
their time and skills. They
were happy to help out,
and in the end, they
thanked him for
getting them involved!
His willingness to always
lend a hand has helped
him forge special bonds
with the people in his
close-knit community.
As a result, they frequent
his restaurant and provide
candid customer feedback.
“It’s incredible,”
he remarks, “since they
know me so well, they are
quick to let me know
what’s right and what can
be improved in my
restaurants.”
“The bottom line is, I’m
helping my business,”
Martin says. “But more
importantly, it makes
me smile.”
18 Smile