McDonalds 2000 Annual Report Download - page 26

that values and respects
employees, recognizes and
rewards their performance
and provides them meaningful
growth opportunities. We’ve
been recognized for excellent
people practices in many
countries, including Australia,
Austria, Brazil, Sweden and
the U.S.
Supplier code
We expect our suppliers to
follow the same philosophy: to
value and respect their employ-
ees and ensure their people
practices are aligned with our
Code of Conduct. Our compli-
ance monitoring efforts include
training and remediation by
McDonald’s plus external third-
party audits. A report on our
work in this area is available
on McDonald’s website or by
calling 630-623-7428.
Animal welfare
commitment
We made positive changes in
the area of farm animal welfare.
Using guidelines established by
a leading animal welfare expert,
we audit our U.S. meat suppli-
ers to ensure the humane treat-
ment of farm animals. Similar
audits are being phased in
globally. More recently in the
U.S., we introduced improved
guidelines for the treatment of
egg-laying hens.
Building bonds with
our customers and
the communities we serve
is critical to McDonald’s
ongoing success. Just as
McDonald’s, our owner/
operators and suppliers
work together to create
exceptional restaurant
experiences, we also work
to strengthen relationships
with our communities
and enhance McDonald’s
brand by being a leader
in social responsibility.
In 2000, we were hon-
ored that Fortune maga-
zine ranked us number
one in social responsibility.
We pledge to build on
this heritage by listening,
learning and striving to
help make the world a bet-
ter place. Here are a few
highlights of our activities
in 2000.
Ronald McDonald
House Charities
McDonald’s supports Ronald
McDonald House Charities
(RMHC). RMHC works to
improve the health and well-
being of children by awarding
grants to organizations and
supporting more than 200
Ronald McDonald Houses in
19 countries. RMHC granted
$1.2 million in 2000 to Prevent
Child Abuse America’s initiative
Social responsibility
24 Community relationships
called Healthy Families America,
an intensive home visitation
program for new parents. This
program serves 30,000 families
across the U.S. and Canada.
Valuing education
We support education through
partnerships to develop curricu-
lum materials, scholarship pro-
grams and local efforts spon-
sored by individual McDonald’s
restaurants.
McDonald’s
commit-
ment to
education and com-
munity involvement
serves as a great
complement and
resource to the
efforts of school
principals, adminis-
trators and other
educational leaders.”
GERALD TIROZZI
EXECUTIVE DIRECTOR,
NATIONAL ASSOCIATION OF SECONDARY
SCHOOL PRINCIPALS
People promise
The Company, our franchisees
and affiliates are each commit-
ted to creating an environment
“
We also formed the indus-
try’s first independent board of
academic, industry and animal
protection experts to advise us
on issues regarding the welfare
of farm animals.
Environmental
leadership
We continue to focus on
reducing energy consumption,
decreasing packaging and
waste, and implementing sus-
tainable, environmentally sound
business practices in our
restaurants and throughout
our System.
McDonald’s
is proving
that a
company can do
well by doing good.”
FRED KRUPP
EXECUTIVE DIRECTOR,
ENVIRONMENTAL DEFENSE
For example: In South Korea,
we recycled more than 90 per-
cent of our restaurant waste. In
Slovenia, our new, state-of-the-
art restaurant equipment won a
national award for environmental
soundness. And for our ongoing
waste reduction efforts, the
U.S. Environmental Protection
Agency named us the Waste-
Wise Partner of the Year.
“