McDonalds 2000 Annual Report Download - page 24

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no
news
Taste
of the
Olympics
Customers around the world
celebrated the 2000 Summer
Olympics at McDonald’s
through a variety of themed
brand-building promo-
tions. In Germany,
customers enjoyed
five flavorful burgers,
one for each of the
five continents
represented by
the Olympic Rings.
And in the U.K., we enticed
customers with an Australian-
themed promotion featuring
Bondi BBQ burgers,
McAussie Chicken
sandwiches and Cheesy
Boomerangs (mozzarella
sticks). By offering customers
gold-medal winning tastes,
these promotions helped build
sales in these markets.
We will continue to leverage
the Olympic spirit to enhance
our brand and excite customers
as a global sponsor of the 2002
Winter Games in Salt Lake City,
Utah, U.S.A., and 2004 Summer
Games in Athens, Greece.
The world’s
greatest crew
In a global competition to
judge the speed, accuracy,
friendliness and teamwork of
McDonald’s crew from around
the world, the All-Japan
team took first place. The other
finalists included crew teams
from Canada, Mexico and
the U.S. To earn the right to
participate in this first-ever inter-
national crew competition held
at the Rock N’ Roll McDonald’s
in Chicago, Illinois, U.S.A., team
members had to work their way
through crew competitions at
the local, regional and national
levels.
Created to recognize and
inspire the people behind our
global brand, crew
competitions
between
(and within)
McDonald’s
restaurants
instill
enthusiasm
and pride
among crew.
But the real
winners of these com-
petitions are the customers
served by energized and moti-
vated crew who are the best
at what they do.
22 News and notes
Take a
walk on
the wild
side
When your taste buds
yearn for a little adven-
ture, McDonald's has
just the ticket...our
New Tastes Menu in
the U.S.
Leveraging our Made
For You food preparation
system, this menu fea-
tures a rotating selec-
tion of mouthwatering
entrees and desserts
like the Crispy Chicken
McClub, Cheddar Melt,
Fajita Big N’ Tasty,
Sausage Breakfast
Burrito and Root
Beer Floats.
The New Tastes
Menu will show-
case new, region-
al, seasonal and
value-based offerings
that appeal to local
taste preferences. Great
taste and variety help
keep customers coming
back to McDonald's.
Best
place to work
Fortune magazine recognized McDonald’s as among
America’s 50 Best Companies for minorities to work. Fortune
also ranked us first in minority purchasing practices. In fact,
we sourced about $3 billion worth of goods and services
from women- and minority-owned firms in 2000.
Also in the U.S., the National Association of Black
Accountants, Hispanic Magazine and Latina Style
Magazine recognized McDonald’s as a great
place for women and minorities
to work.