Siemens 2008 Annual Report Download - page 72

66 Products and solutions – Cross-Sector Businesses
Shifting demographics, increasing urbanization, climate change and globalization are driving invest-
ment in energy and water supply, mobility, infrastructure, security and healthcare – all areas in
which our intelligent nancing models are supporting vital investment projects. The medium-term
renancing of new energy-efcient technologies through energy savings is a prime example of our
innovative approach. The nancing of infrastructure projects through public-private partnerships
is also gaining in importance. Investing our own capital, we recently contributed to the successful
implementation of two such projects: India’s Bengaluru International Airport and the Particle Ther-
apy Center in Kiel, Germany.
Our business strategy has three main goals: to boost Siemens’ sales by offering a wide array of
nancial solutions, to achieve protable growth in our business with non-Siemens clients in order
to strengthen our competitiveness and to further expand our role as a center of competence for
nancial risk management at Siemens.
We address customer needs with tailored solutions based on our expertise as a provider and pur-
chaser of nancial services. Our offerings include everything from sales, investment and working
capital nancing to treasury services, fund and pension management, insurance solutions and
venture capital nancing.
Like our customers, we aim to create value and enhance competitiveness. To achieve these goals,
we rigorously leverage all our strengths: global presence, in-depth market knowledge, nancial
expertise coupled with industry know-how, effective long-term risk management, efcient processes
and professional project management.
Even in the current nancial crisis, we expect to further expand our protable business as a reliable
nancing partner by successfully exploiting our solid renancing base as part of a strong technology
company.
Siemens Financial Services (SFS)
Dominik Asam
CEO
www.siemens.com/finance
With some 1,900 employees, we’re an international provider of
business-to-business nancial solutions, serving Siemens and
other enterprises through a global network of nancial companies.