Siemens 2008 Annual Report Download - page 84

78 Fit42010 – Portfolio
The aim of our portfolio strategy is to capture and maintain No. 1 or No. 2 positions in protable
high-growth markets. Why? Because our competitive position largely determines the protability
of our businesses: to generate high returns and remain successful even in turbulent business
environments, companies must rank rst or second in attractive markets – and 70 percent of our
businesses already occupy such positions.
Now that we’ve bundled our activities into the three Sectors Industry, Energy and Healthcare,
we’re exceptionally well-positioned to prot from today’s megatrends: shifting demographics,
increasing urbanization, climate change and globalization. Our new setup is also enabling us to
further sharpen our focus and streamline our portfolio.
The goal of our portfolio measures remains unchanged: to build on our strengths and be the best
owner of all our businesses – that is, the owner who can best maximize their value. This means we
have to achieve high prot margins and strong, sustainable growth while actively consolidating
our market position, generating attractive returns on capital and remaining a world leader with
innovative products and solutions.
We’ve set clear priorities for the future. Having extensively restructured our portfolio in the last
few years, we’re now placing special emphasis on generating organic growth, tightening the focus
of our portfolio and making selected investments:
First, we’re leveraging the potential of our recent acquisitions. Over the past ve years, we’ve
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invested more than €20 billion in exogenous growth. Acquisitions like Dade Behring Holdings
Inc. (Dade Behring) and UGS Corp. (UGS) have further expanded our range of innovative prod-
ucts and solutions and strengthened our position in attractive future-oriented markets.
Fit42010 – Portfolio
Only if we have a portfolio focused on attractive, future-oriented
markets can we generate the sustainable, protable growth
needed to increase our Company’s value. And that’s where active
portfolio management comes in.