Siemens 2008 Annual Report Download - page 74

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68 Products and solutions – Equity Investments
As the world’s third-largest manufacturer of household appliances, we have a special responsibil-
ity to help mitigate climate change by realizing potential energy savings. Because household appli-
ances account for a large percentage of the power used in private homes, improved product design
can make a key contribution to environmental and climate protection. In the poorer areas of São
Paulo, for example, we’re cooperating with Brazilian utilities to improve the lives of local residents
and protect the environment. By ensuring the ecofriendly disposal of old refrigerators – which
contain CFCs and FCs and consume huge amounts of electricity – and replacing them with
advanced, high-efciency models, we’re reducing energy consumption in the city and combating
climate change as well.
With 70 companies in more than 40 countries, we manufacture large and small household appli-
ances at 43 factories worldwide. Bosch and Siemens are the best-selling appliance brands in
Europe. Our comprehensive portfolio also includes six specialty brands (Gaggenau, Neff, Therma-
dor, Constructa, Viva and Ufesa), which cater to specic customer needs, and six regional brands
(Balay, Lynx, Pitsos, Prolo, Continental and Coldex) that enhance our market prole and occupy
leading market positions in their home countries.
Innovation and quality are our key business drivers. In developing new products, we focus on
improving performance, convenience and user-friendliness. But boosting competitiveness and
increasing customer value are not our only priorities; our technologies are also designed to mini-
mize environmental impact. Transferring know-how across our entire enterprise, we’re setting
benchmarks worldwide – also in the area of environmental protection – while making a major
commitment to sustainable development and the responsible use of natural resources.
BSH Bosch und Siemens
Hausgeräte GmbH (BSH)
Kurt-Ludwig
Gutberlet
CEO www.bsh-group.com
We’re a world-leading supplier of household appliances with a
No. 1 position in Germany and Western Europe and a No. 3 position
worldwide. Our broad portfolio of large and small household appli-
ances covers the entire range of individual customer requirements.