Sony 1997 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 1997 Sony annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 65

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65

10
Sony Corporation Annual Report 1997
Video Equipment
Video Equipment sales for the year under review rose
11.7 percent to ¥817 billion ($6,585 million), represent-
ing 14.4 percent of consolidated sales. In home-use
camcorders, both 8mm and digital camcorders with LCD
monitors posted extremely strong sales. Unit sales of
home-use video decks increased, mainly in the United
States. In broadcast- and industrial-use video equipment,
Digital Betacam VTRs achieved strong sales, particularly
in Europe.
At a Glance
Sales in Video Equipment
(Billion ¥)
’93 ’94 ’95 ’96 ’97
817
731
691
669
828
ELECTRONICS
Audio Equipment
Audio Equipment sales advanced 14.3 percent to ¥1,035
billion ($8,345 million), or 18.3 percent of consolidated
sales. Sales of MiniDisc (MD) products, including stereo
systems incorporating MD decks and MD Walkman
models, were up sharply, mainly due to their popularity
in Japan. Unit sales of CD players continued to rise. Car
stereos also achieved strong sales, driven by rising de-
mand for CD players and MD players.
Televisions
Sales in Televisions climbed 30.4 percent to ¥1,036
billion ($8,355 million), representing 18.3 percent of
consolidated sales. In home-use TVs, unit sales of
Trinitron color TVs continued to increase. In Japan, Sony
introduced the industry’s first home-use wide-screen TV
that has a horizontally and vertically flat screen. Market
response was favorable. Sales of computer displays grew
significantly worldwide.
Other Products
Sales in Other Products were up by 36.5 percent to
¥1,500 billion ($12,100 million), accounting for 26.5
percent of consolidated sales. Major contributors were
the PlayStation game console and software, cellular
phones, and lithium-ion batteries. Growth was offset
somewhat by weakness in personal computer-related
semiconductors, optical pickups, and CD-ROM drives.
Comprises 8mm, VHS, and DV-format VTRs,
DVD-Video players, video CD players, digital
still cameras, broadcast- and industrial-use
video equipment, and videotapes.
Sales in Audio Equipment
(Billion ¥)
’93 ’94 ’95 ’96 ’97
1,035
905
899
841
928
Encompasses MD systems, CD players,
headphone stereos, personal component
stereos, hi-fi components, radio-cassette tape
recorders, tape recorders, digital audio tape
(DAT) recorders/players, IC recorders, radios,
headphones, car stereos, car navigation
systems, professional-use audio equipment,
audiotapes, and blank MDs.
Sales in Televisions
(Billion ¥)
’93 ’94 ’95 ’96 ’97
1,036
795
709
618
634
Includes color TVs, Hi-Vision TVs, projec-
tion TVs, flat display panels, personal LCD
monitors, satellite broadcasting reception
systems, computer displays, professional-use
monitors/projectors, and large color video
display systems.
Sales in Other Products
(Billion ¥)
’93 ’94 ’95 ’96 ’97
1,500
1,099
777
714
676
Consists of semiconductors, LCDs, electronic
components, cathode ray tubes, personal
computers, computer peripherals, telecom-
munications equipment, game consoles and
software, batteries, and FA systems.