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31
Sony Corporation Annual Report 1997
Involved in the Community
Sony carries out a wide range of activities to contribute
to communities in the countries and regions in which
the company is active.
Promoting Educational Activities
For almost 40 years, the Sony Foundation of Science
Education has been presenting awards to primary and
junior high schools in Japan to encourage creative
methods for teaching science. The Foundation started a
contest in 1996 in which junior high school students
make video programs in English to describe student life
to their counterparts overseas. Sony also runs education
programs in Canada, China, Indonesia, Malaysia, and
the United States. In the United States, Sony Electronics
Inc. and Sony Corporation jointly conduct the Sony
Student Project Abroad program. Every year since 1990,
this annual education trip to Japan has provided 50 U.S.
high school students with cross-cultural experiences.
Volunteers from
Sony Pictures
Entertainment
planted seedlings
at Camp Ronald
McDonald in north-
ern California that is
host to children
battling cancer.
In China, Sony has run a scholarship program for 100 students
from 10 universities in Beijing every year since 1994.
Supporting Arts and Culture
In Japan, the Sony Music Foundation sponsors a variety
of musical events, including the All Japan Intercolle-
giate Orchestra Festival, and promotes the widespread
enjoyment of classical music. To celebrate its 50th
anniversary in 1996, Sony invited teenagers to attend
a performance of Beethoven’s Symphony No. 9 by the
Berlin Philharmonic Orchestra at an affordable price.
To mark a century of relations between Japan and
Chile, Sony Chile Ltda. supported the renovation of
Gabriela Mistral Mural, which bears the name of the
first Chilean to win the Nobel Prize for literature. Sony
España, S.A. provides support for young musicians
every year. In the United States, Sony Music Entertain-
ment Inc. (SMEI) supported the Isaac Stern Fund to
provide for the refurbishment and maintenance of
Carnegie Hall.
Advancing Social Welfare and Medicine
In Japan, Sony Corporation helps disabled people
become self-sufficient by donating video editing sys-
tems to work centers and sending employees to serve
as instructors. Sony Corporation has been supporting
the Oita International Wheelchair Marathon every
year since 1985. Many volunteers from Sony Oita
Corporation and other nearby Sony companies provide
assistance. In the United States, SMEI’s wide-ranging
support for the National Center for Missing and
Exploited Children includes resources and Sony imag-
ing technology. In the United Kingdom, Sony United
Kingdom Limited (SUKL) provides support for a sum-
mer camp for disabled children.
Participating in Local Communities
The Sony Group responded quickly to a devastating oil
spill in the Sea of Japan in January 1997. Volunteers
from Sony Neagari Corporation and Sony Inazawa
Corporation helped patrol beaches and remove oil. In
the United Kingdom, volunteers from SUKL provide
assistance for operas, marathons, and other charitable
events. Additionally, donations from SUKL employees
help support community facilities.