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18
Sony Corporation Annual Report 1997
Review of Operations Televisions
Color TVs
In December 1996, Sony introduced a 28-inch
wide-screen TV incorporating a newly devel-
oped Super Flat Trinitron cathode ray tube
(CRT). This is the first TV for the home with a
CRT that is flat over both the horizontal and
vertical axes. It can generate distortion-free
multi-screen views, text, and other intricate
images over the entire surface. Pictures are
consistently crisp and vivid, free of reflections
from ambient light from any direction. Build-
ing on this achievement, the company plans to
expand its line of large-screen TVs incorporat-
ing Super Flat Trinitron CRTs and introduce
these models in overseas markets.
Projection TVs and Professional-Use
Projectors
In the United States, by far the largest home
projection TV market, the popularity of 53-
inch and 61-inch models led to higher sales.
Targeting mounting consumer interest in Japan
for large-screen, high-resolution viewing, Sony
launched 37-inch and 50-inch LCD projection
TVs. Both are equipped with MUSE (multiple
sub-nyquist sampling encoding) decoders for
compatibility with Hi-Vision broadcasts.
These TVs can also receive Wide Clear Vision
and conventional broadcasts. Market response
has been favorable. The company achieved
similar success in Europe with its introduction
during the year of 37-inch and 50-inch LCD
projection TVs.
Sony continues to expand its lineup of
multi-scan CRT projectors and other models
offering outstanding brightness and clarity for
the fast-growing LCD projection market. The
company plans to begin selling a large-scale
professional-use projector that uses a device
made by Texas Instruments Inc. of the United
States to raise brightness above that of con-
ventional models. The projector will become
available in Japan and overseas markets in the
summer of 1997.
Generating about 1.54 million dots, this 50-inch LCD projec-
tion TV yields a crisp, bright image. Despite its large screen
size, this unit is only 49 centimeters deep and weighs just 43
kilograms.
Versatile and attractive, this color TV using a Plasmatron flat
display panel is compatible with a range of input signals, from
NTSC and Hi-Vision broadcasts to PCs. A high-resolution pic-
ture processor and other advances ensure high picture quality.
Electronics