Sony 1997 Annual Report Download - page 9

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7
digital dimension
to entertainment.
New Directions in Digital Technology
As Sony incorporates digital technology in its audiovisual products, the company is extending the scope
of product functions to include networks such as the Internet. Promotion of the IEEE 1394 standard of
the U.S.-based Institute of Electrical and Electronics Engineers is one method. This standard allows for
the interactive communication of digital audiovisual equipment and PCs. The first Sony product adopt-
ing this standard is already available: a home-use Digital Handycam camcorder with an IEEE 1394
terminal. Sony envisions interactivity between audiovisual equipment and PCs as the gateway to a new
world. Here, people can obtain audio or video selections from a network at any time and manipulate
them, facilitating the editing, processing, and transmission of these materials.
Digital Distribution of Entertainment Software
Digital technology and networks are generating more opportunities for providers of such content as
music, movies, TV programs, and video games. Digitization is creating digital satellite broadcasting and